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In the 1970s, when inexpensive and accessible quartz digital technology brought disruptive change to the industry, many brands stuck in the machine age were driven out of business.Yet today’s luxury watchmakers seem unfazed by the specter of competition from the technosphere.“They’re not out there shaking in their shoes like it’s the next coming of the quartz crisis,” said Michael Disher, the technical editor for WatchTime magazine.

The difference between then and now is that this time around, the top Swiss watch houses are themselves poaching cutting-edge researchers from government labs and universities to emulate the forward-thinking ethos of the automotive industry, whose tradition of developing concept cars they have recently co-opted.The extent to which manufacturers are thinking outside the traditional watchmaking box was made clear at an Omega presentation in New York last month, when the brand presented the new Seamaster Aqua Terra watch, featuring a first-of-its-kind antimagnetic movement, resistant to 15,Welcome to replica louis vuitton outlet online store and buy latest Cheap Louis Vuitton handbags.000 gauss.

Michel Willemin, the chief executive of Asulab, a research and development laboratory owned by Omega’s parent company, the Swatch Group, conducted a primer on magnetism that led with a slide presentation: “Permanent Magnets & You.”He then demonstrated how everyday objects, like the magnetic closure of a ladies handbag, could disrupt a watch’s timekeeping.Looking for replica breitling watches? If so, why not come to this store!The discussion finally came around to the features that distinguish the Aqua Terra from past anti-magnetic watches, including the Rolex Milgauss and Omega’s own 1957 Railmaster, which employed shields to protect, and thus hide, the movement.

“The main problem of shielding is that it doesn’t work over 1,000 gauss,” said Thierry Conus, head of research and development at the movement and parts maker ETA.Beyond incorporating materials that afford greater resistance to magnetic fields, the Aqua Terra movement boasts two distinctions: It is visible through a sapphire display back and it has been industrialized.The plan is to equip all of the brand’s co-axial escapements with the anti-magnetic feature by 2017, said J.C. Monachon, head of product development at Omega.

The company’s decision to frame its news conference as a science lesson seemed to borrow a page from the playbook of Cartier, which invited a group of 115 journalists to its watchmaking facility in La Chaux de Fonds, Switzerland, last July for a two-day educational session on its ID concept watch program.Mr. Disher, one of the attendees, compared the experience to “a high school science class.”

“I’ve been to many new product launches before, but the approach Cartier took broke the mold,” he said, recalling an experiment in which presenters with degrees in physics and materials science reduced the pressure inside a sealed container in order to show that it was possible to boil water at room temperature.“They demonstrated very vividly how material objects act differently in vacuums,” Mr. Disher said.

The Cartier presentation was an effective way to communicate the essence of its latest concept watch, the ID Two, introduced in January.Dubbed the first high-efficiency watch, the ID Two is a prototype, not for sale. Its case, cut from a single block of transparent ceramic called Ceramyst, contains gaskets “doped” with nanoparticles to reinforce the seal and maintain an internal vacuum, free of air particles.The construction helps to avoid a loss of energy by the oscillator, which regulates the speed of the movement, when it encounters air resistance. The result, according to Cartier, is a watch with a 32-day power reserve that consumes 37 percent less energy than its traditional counterpart.

The model follows in the footsteps of ID One, which Cartier introduced in 2009 and promoted as the first watch that could function, adjustment-free, for eternity, thanks to new “self-lubricating” coatings and materials and a shock-proof escapement, all housed in a case fashioned from niobium titanium.The futuristic ID watches “integrate new technologies that are aimed at helping watchmaking to progress,” said Helene Poulit-Duquesne, director of international marketing at Cartier.

But don’t expect to see the ID watches’ features on the market any time soon: “It is a long process to switch from R.&D. to industrialization,why christian louboutin shoes so popular in uk?” she said.At TAG Heuer, Guy Semon, a former French navy pilot and physicist, has led the charge to transform the brand’s research and development team, which now has 52 people, into a stealth haute horlogerie unit dedicated to developing,One of the most popular ones are fake watches, cheap rolex watches illegally produced copies of authentic Rolex watches. and marketing, the world’s most accurate chronographs.

Since the introduction in 2004 of TAG’s first concept watch, the V4, which employed an innovative transmission system using gears and belts no thicker than a human hair, the brand has produced a series of high-speed chronographs that strive to reach the limits of mechanical accuracy.In 2011, the team introduced the Mikrograph, a 50Hz chronograph with a regulating system accurate to 1/100th of a second.One of the most popular ones are fake watches, cheap rolex watches illegally produced copies of authentic Rolex watches.